Accounting can feel intimidating. Too often, people come to an accountant expecting to be told what they’ve done wrong.
That’s not how I work.
My background
I qualified as a Chartered Management Accountant in March 2004 and, after years in industry and practice, I founded Maeflower Accounting CIC to provide the kind of support I believe people deserve: approachable, practical and tailored to the person in front of me.
I have spent over 20 years working in finance across organisations of all sizes, from small businesses to multinationals, in sectors spanning defence, education, banking, insurance, transport and medical technology. Those experiences have given me a deep appreciation of the challenges organisations face and the importance of clear, reliable financial information when making decisions.
How I work
My own experience of discovering I was neurodivergent later in life has influenced the way I communicate and support clients. It’s helped me understand that people process information differently and that there is no single right way to learn, work or manage finances. As a result, I place a strong emphasis on explaining things clearly, as many times as needed, while avoiding unnecessary jargon, and adapting my approach to the person in front of me.
Like many of my clients, I’ve had to balance professional responsibilities with caring responsibilities, and I understand that life doesn’t stop when there are deadlines to meet. Sometimes what people need most is not another complicated explanation, but practical guidance, patience and someone who will meet them where they are.
Whether you’re running a small business, leading a CIC, making the switch from employment to self-employment, juggling multiple responsibilities or simply trying to make sense of the numbers, you’ll get patience, respect and honest advice.
Who I work with
I have a particular interest in supporting CICs and organisations creating positive social impact. As the founder of a CIC myself, I understand the opportunities and challenges that come with balancing purpose and financial sustainability. At the same time, I work with commercial businesses across a wide range of sectors, because every business owner deserves access to clear financial information and supportive professional advice.
My aim is simple: to help people understand their finances, make informed decisions and feel more confident about the future.